Voilà le communiqué officiel :
DISNEY AND SONY DRIVE BLU-RAY 3D™ THROUGH U.S. MARKETING INITIATIVE
‘ALICE IN WONDERLAND’ To Make Its 3D Debut In The Home With Select Sony 3D Products
Burbank, Calif., September 7, 2010 -- The Walt Disney Studios and
Sony Electronics have joined forces in the United States to provide both consumer and retail education, promotion and marketing support forin-home 3D devices and content. The collaboration includes advertisingand retail execution, as well as product bundling, including theBlu-ray 3D debut of one of 2010’s most successful films, Disney’s Alicein Wonderland.
Launching during the high-traffic holiday retail season, this innovative campaign, running nationwide in the U.S., incorporates 10different Sony 3D BRAVIA HDTVs and includes one of the most successful3D films in history, Disney’s Alice in Wonderland.
“We are excited to partner with Sony on 3D offerings and to offer consumers their first chance to experience one of 2010’s top 3D films and the amazing spectacle of Wonderland in their very own homes,” saidLori MacPherson, General Manager of Home Entertainment for The WaltDisney Studios. “We recognize Sony is a leader in HD hardware and weknow movie lovers will enjoy the immersive content that is a part of Disney’s 3D titles.”
The marketing campaign features multiple consumer incentives as well as a comprehensive television, on-line, social media and print campaign. With the purchase of select Sony’s 3D BRAVIA HDTVs, consumers will have a choice between Alice in Wonderland or the family favorite Bolt on Blu-ray 3D.
In many markets outside of the U.S., Disney will also make availablethe Blu-ray 3D version of Alice in Wonderland and Bolt for select Sony3D products. Details of the campaign in each market will follow.
Sujet: 
Mar 7 Sep 2010 - 23:17
